Star Live redefines proposition as it prepares for exciting future
Star Live launches a brand-new website today that re-positions the business and heralds the next phase of the company's evolution and ambitious growth plans.
Star Live has redefined its proposition to more accurately reflect the unrivalled in-house expertise and unique solutions the team deliver; moving forward Star Live will position itself as a specialist production agency that delivers creative solutions to the world of Live. This will allow Star Live to capitalise on its current exponential growth and develop new markets alongside its core business. Star Live will focus on four key pillars:
Design & Build - the turnkey delivery of temporary, semi-permanent and permanent structures including entertainment venues, aircraft hangars, film studios and event spaces through to temporary offices, schools and sports arenas.
Sport - from event overlay and temporary seating to complex ceremony requirements and bespoke hospitality facilities, Star Live's turnkey solutions are regularly deployed around the world at the biggest sporting events.
Entertainment - stages, structures and venue consultancy for the world’s biggest festivals, concerts and tours. Star Live's stages and structures have hosted the world’s biggest artists for the last 40 years. This pillar also includes Star Live's rapidly growing temporary ice rink business.
Brands - Star Live's vibrant and creative brand activation division is a key part of the proposition. The Brands team work with agencies to conceive, design and build activations that deliver on brand objectives; Star Live cuts through the noise to create impact and results.
Star Live's solutions-based approach means it can offer brands, agencies, venues and organisers genuine turnkey packages. This is further strengthened by its international footprint in Shanghai and Kuala Lumpur that allows Star Live to draw on its global resources and deploy quickly and efficiently to any part of the world.
Grahame Muir, Star Live's CEO comments, "Like every business over the last 18 months we have faced significant challenges. However delivering projects such as temporary seats for Tokyo 2020 and building multiple semi-permanent venues, alongside numerous brand projects and a multitude of stages and structures for the world's biggest entertainment events has provided us with the ideal platform for the next stage of our journey.
The business has ambitious plans and we're in a period of rapid growth; 2021 has been one of our busiest years to date but 2022 is set to be even bigger with a number of entertainment, sporting, design & build and brand projects already confirmed both in the UK and internationally. The re-positioning of Star Live brings our story up to date and sets the scene perfectly for the exciting next chapter."
Find out more about Star Live and the team at www.stargrouplive.com
Get in touch with the team at hello@stargrouplive.com
